CLUB NORTHWEST
Brand Identity
The Challenge
Club Northwest isn’t just a healthclub or a gym - it’s a lifestyle, an ethos, an adventure that has to be experienced to be believed. Yet, with all of that said, Club Northwests messaging was all over the map. They needed more than a “Brand Book” - they needed a guide that would define who they were, and why they were.
The Solution
ZanderGrey calls it a Brand Playbook, a deep dive into not only the colors, fonts, and graphics that represent Club Northwest, but also the beliefs and core values that bind the whole thing together. We took a month and a half to develop a 62 page guide to structure, style, and content, as well as a method of execution and delivery that would insure consistency across every marketing medium.
CLUB
NORTHWEST
Brand Identity
The Challenge
Club Northwest isn’t just a healthclub or a gym - it’s a lifestyle, an ethos, an adventure that has to be experienced to be believed. Yet, with all of that said, Club Northwests messaging was all over the map. They needed more than a “Brand Book” - they needed a guide that would define who they were, and why they were.
The Solution
ZanderGrey calls it a Brand Playbook, a deep dive into not only the colors, fonts, and graphics that represent Club Northwest, but also the beliefs and core values that bind the whole thing together. We took a month and a half to develop a 62 page guide to structure, style, and content, as well as a method of execution and delivery that would insure consistency across every marketing medium.