TRADITIONAL MARKETING
AGENCIES LOVE METRICS
Because charts and graphs and numbers and colors overwhelm a client into thinking the agency is doing their job.
KPI (Key Performance Indicator). CTR (Click-Through Rate). MPS (Measured Impressions). PPC (Pay-Per-Click). And - our favorite - SIA (Segmentation Impact Analysis). None of these things can actually predict sales, or actively show what’s actually happening in the marketplace - or your bottom line. But it looks great on paper.
Social Media is overrun with ad posts using the same shameless two-dimensional amateur videos with almost identical graphics, music, and style that are easy for consumers to spot and even easier to dismiss. And should a consumer actually hit the LIKE button, it’s almost meaningless, because they’ve been conditioned to click it. Sure, “LIKES” give your business a quick dopamine rush, but there’s little value if they don’t convert. And no actual growth.
There’s a better way. And we don’t just think it. We know it: Authentic Marketing.
Unlike traditional, self-promotional advertising tactics, Authentic Marketing focuses on just that - authentic branding, personality, and positioning - striving to show customers what your Brand is really all about, then leaving it to them to decide whether you meet their needs and match their values. Sound scary? Maybe, but here’s the thing: IT WORKS. Authentic Marketing helps you genuinely connect with consumers and clients for a better relationship, and actual long-term measurable growth.
So does this mean social media isn’t important? Maybe. Maybe not. And the same can be said of video, and print, and email marketing, direct mail, and on and on. Every client is unique, so our approach is always equally unique, original, and most importantly - AUTHENTIC. Our job is to help define and shape your brand, and then push it to become top-of-mind. After that? Like a great first date, it’s up to consumers to decide if they want to see you again.
TRADITIONAL
MARKETING
AGENCIES
LOVE
METRICS
Because charts and graphs and numbers and colors overwhelm a client into thinking the agency is doing their job.
KPI (Key Performance Indicator).
CTR (Click-Through Rate).
MPS (Measured Impressions).
PPC (Pay-Per-Click).
And - our favorite:
SIA (Segmentation Impact Analysis).
None of these things can actually predict sales, or actively show what’s actually happening in the marketplace - or your bottom line. But it looks great on paper.
Social Media is overrun with ad posts using the same shameless two-dimensional amateur videos with almost identical graphics, music, and style that are easy for consumers to spot and even easier to dismiss. And should a consumer actually hit the LIKE button, it’s meaningless, because they’ve been conditioned to click it. Sure, “LIKES” give your business a quick dopamine rush, but there’s little value if they don’t convert. And no actual growth.
There’s a better way. And we don’t just think it. We know it:
AUTHENTIC
MARKETING
Unlike traditional, self-promotional advertising tactics, Authentic Marketing focuses on just that - authentic branding, personality, and positioning - striving to show customers what your Brand is really all about, then leaving it to them to decide whether you meet their needs and match their values. Sound scary? Maybe, but here’s the thing: IT WORKS. Authentic Marketing helps you genuinely connect with consumers and clients for a better relationship, and actual long-term measurable growth
So does this mean social media isn’t important? Maybe. Maybe not. And the same can be said of video, and print, and email marketing, direct mail, and on and on. Every client is unique, so our approach is always equally unique, original, and most importantly - AUTHENTIC. Our job is to help define and shape your brand, and then push it to become top-of-mind. After that? Like a great first date, it’s up to consumers to decide if they want to see you again.