ZANDERGREY · AUTOMOTIVE
AUTOMOTIVE MARKETING,
BRANDING & COMMERCIALS
We know cars - and after all these years, we’ve got the mileage to prove it. We keep Oregon’s car and truck dealers top-of-mind.
This is just a small sample of our work for these selected clients
Owning a Chevy Silverado means having the strength to handle the jobs your friends count on you for—from hauling lumber and concrete to towing trailers and making dump runs. In this Southern Oregon Chevy Dealers commercial, a red Chevrolet Silverado proves it’s built for tough work—and for relaxing on the tailgate with your very best friend when the work is done.
Explore Chevrolet Silverado trucks from your Southern Oregon Chevy Dealers, including Airport Chevrolet in Medford, Hall Chevrolet in Lakeview, Grants Pass Chevrolet in Grants Pass, and TC Chevy in Ashland. Find a local Chevrolet dealer and discover the right Silverado for work, towing, hauling, and everyday life in Southern Oregon.
SOUTHERN OREGON CHEVY DEALERS
FRIENDS 1 x :30
A boy, his dad, and a Chevy truck. It should be easy, except for finding the right field with exact right angle to the sun - then convincing its 92 year old owner that we deserved to use it. He didn’t care about money; he wanted to know that we were telling a wholesome story. We think we did.
This Airport Chevrolet Promise Campaign profile follows a Southern Oregon barrel racer whose passion for horses began with her rodeo family—a barrel-racing mother and team-roping father. She shares her life with Lucy, her trusted horse and partner, while reflecting on Western heritage, faith, competition, and the hard work behind their success.
Her 2022 Chevrolet Silverado 3500HD helps them travel to rodeos and major barrel races throughout Oregon and beyond, reliably towing a four-horse living-quarters trailer loaded with horses, hay, and equipment. She chose Airport Chevrolet in Medford for a dependable heavy-duty truck and the dealership’s trustworthy, ongoing support.
This inspiring story celebrates Oregon’s rodeo community, the bond between a rider and her horse, and the Chevy Silverado HD that helps carry their dreams down the road.
AIRPORT CHEVROLET
JESSICA 1 × 2:00
Thirty seconds of grit, horsepower and Jessica - making barrel racing look easy, and the only thing that could keep up was her Chevy Silverado. Pulling it off took two arenas, a 5 camera crew, and one very patient horse.
The Chevrolet Silverado comes in far more than silver. This Southern Oregon Chevy Dealers commercial showcases Silverado pickup trucks in distinctive exterior colors, including Radiant Red, Sterling Gray, and Lakeshore Blue—each matched to the personality and lifestyle of its owner.
Whether you prefer a bold red truck, a timeless gray finish, or a cool blue Silverado, you can get the color you want and the capable truck you need. Explore Chevrolet Silverado trucks from your Southern Oregon Chevy Dealers, serving drivers in Medford, Ashland, Grants Pass, Lakeview, and communities throughout Southern Oregon.
SOUTHERN OREGON CHEVY DEALERS
COLORS 1 x :30
This was a fun one - a really diverse group of actors ranging in age from 89 all the way down to 19 - and even our own 13 year old Golden Retriever Betty got to make an appearance.
When people think of Chevrolet, the Silverado and Corvette may come to mind first—but the Chevrolet Tahoe is the unsung hero of the Chevy lineup. This Southern Oregon Chevy Dealers commercial showcases the Tahoe as a stylish, versatile full-size SUV built for modern family life.
With seating for up to eight people and room for groceries, outdoor gear, friends, and neighbors, the Chevy Tahoe combines everyday practicality with confident performance and sophisticated design. Explore Chevrolet Tahoe SUVs from your Southern Oregon Chevy Dealers, serving families in Medford, Ashland, Grants Pass, Lakeview, and communities throughout Southern Oregon.
SO CHEVY DEALERS
TAHOE 1 x :30
Making the Chevy Tahoe look like the unsung hero took some heroics of our own: find talent, multiple locations, a camera car and a drone - all packed into 30 seconds. Add one working grocery-store parking lot, a carload of teenagers, and enough Gatorade to hydrate a small county.
For more than 35 years, Airport Chevrolet GMC has helped Southern Oregon drivers experience the happiness of finding a new car, SUV, or truck. This anniversary commercial celebrates generations of customers driving home in Chevrolet and GMC vehicles—and the joy that still makes every delivery special.
Located in Medford and serving communities throughout Southern Oregon and the Rogue Valley, Airport Chevrolet GMC offers a wide selection of Chevy and popular Chevy and GMC cars, SUVs, and pickup trucks. After more than three decades, the dealership remains committed to helping customers find the right vehicle and handing out truckloads of happiness.
AIRPORT CHEVROLET
2025 ANTHEM 1 x :60
To squeeze 35 years of Airport happiness into 30 seconds, we raided the archives, shot one fresh set of keys, and stitched together barrel racers, road trips, one very good dog, and enough shiny metal to need its own zip code. Turns out “Truckloads of Happiness” takes decades to collect - and one very caffeinated edit suite to deliver.
The Chevrolet Traverse delivers the space, technology, and value families want in a modern SUV. This TC Chevy commercial highlights the Traverse’s spacious interior, well-appointed cabin, advanced features, standard 360-degree camera, and family-friendly affordability—all without the premium price tag.
Explore new Chevrolet Traverse SUVs at TC Chevy in Ashland, Oregon. Serving drivers and families throughout Southern Oregon, TC Chevy can help you find a roomy, high-tech Chevy SUV that fits your lifestyle and your budget.
TC Chevy
HIGHWAY ROBBERY 1 x :30
Making this one took a spotless Traverse, a bright white soundstage, a crystal-clear windshield, and two grown men delivering back-and-forth patter with confident ease. Luckily for us, famed actor Galloway Stevens could pull off “Highway Robbery” without costing us an arm and a leg.
For Maddie, her new Subaru Crosstrek in Citron Yellow Pearl is the car that takes her to school. For her father, it carries his whole world. This Southern Oregon Subaru commercial captures a parent’s instinct to protect what matters most while highlighting the confidence, safety, and dependability associated with the Subaru Crosstrek.
Supported by a comprehensive service package from Southern Oregon Subaru, the Crosstrek provides added peace of mind for young drivers and their families. Visit Southern Oregon Subaru in Medford, Oregon, to explore new Subaru Crosstrek models and discover a safe, versatile vehicle built for everyday driving and life throughout Southern Oregon.
SUBARU
MY WHOLE WORLD 1 x :30
Making this one required a Citron Yellow Crosstrek, one sunny driveway and the multi-talented actor Steve Dukes playing mechanic and world-class overprotective dad. He checked the paint, the engine and probably the tire pressure twice, while we turned parental anxiety into 30 seconds of pure Subaru peace of mind.
At Southern Oregon Subaru, sharing the love is the driving force behind everything they do. This community anthem celebrates a purpose that extends far beyond selling Subaru vehicles—from providing millions of dollars in charitable grants and lifesaving gifts of hope to fighting hunger and advocating for those without a voice.
Through local nonprofit partnerships and the Subaru Love Promise, Southern Oregon Subaru is helping improve lives and build a stronger future throughout Medford and the Rogue Valley. The video invites everyone in Southern Oregon to join the movement, support their neighbors, and share the love with the people, animals, and communities that need it most.
SUBARU
2025 ANTHEM 1 x :60
Producing this anthem meant following Southern Oregon Subaru far beyond the showroom - through community events, food programs and animal shelters - with a 3-D schedule held together by good intentions and caffeine. We squeezed all that generosity into sixty seconds, added a chorus you’ll be humming for three days, and somehow kept the crew from adopting every animal on camera.
A Subaru Outback can become more than a family SUV—it can become part of the family’s history. In this Southern Oregon Subaru commercial, a grandfather imagines passing his dependable Outback to his son and, eventually, his granddaughter, creating a vehicle story that spans generations.
The commercial highlights Subaru’s long-term durability, noting that 96% of Subaru vehicles sold during the past 10 years are still on the road today. Explore the Subaru Outback, Subaru Crosstrek, and other reliable all-wheel-drive vehicles at Southern Oregon Subaru in Medford, Oregon, serving families throughout the Rogue Valley and Southern Oregon.
SUBARU
GENERATIONS 1 x :30
Take a spotless Outback, a sun-soaked driveway and the multi-talented Steve Croninger opposite rising star Betty Martinich - and you’ve got two generations, with zero patience for Grandpa’s long-term gifting plan. Add sharp comic timing, a few carefully rehearsed eye-rolls and an SUV built to outlast any family argument.
Come along for a Subaru road trip through the backroads of Southern Oregon as our hosts explore some of the region’s historic covered bridges, beautiful scenery and wonderfully unexpected roadside discoveries.
In this episode of “Suby Journeys,” a red Subaru becomes the perfect companion for a day of local history, scenic driving, laughter and adventure. From towering forests and winding country roads to century-old bridges and a few four-legged friends along the way, it’s a reminder that some of the best experiences are waiting just beyond the familiar.
“Suby Journeys” is an original travel series from Southern Oregon Subaru in Medford, Oregon—celebrating the remarkable people, places and destinations that make Southern Oregon worth exploring.
SUBARU
JOURNEYS CAMPAIGN 1 × 2:00
Five covered bridges, one all-electric Solterra, a single charge and two multi-talented guides - Stephanie Jones and Rigo Jimenez - kept the history straight while our crew leapfrogged across Southern Oregon with drones, in-car cameras and enough gear to seriously test any cargo space. We chased spring light, staged a picnic and proved old bridges and new technology get along just fine - once everyone hits their marks.
This lighthearted Southern Oregon GMC Dealers commercial follows a devoted new dad as he balances fatherhood, work and one very adorable supervisor. Fortunately, his GMC Sierra Heavy Duty Denali is built to help him handle all of it—with the capability, comfort, space and Professional Grade confidence GMC truck owners depend on.
Proudly serving GMC truck shoppers throughout Southern Oregon, including Medford, Ashland, Central Point, Grants Pass, White City, Lakeview and surrounding communities.
Whether you need a powerful heavy-duty pickup for work, family life or whatever the day brings, discover the GMC Sierra HD at your Southern Oregon GMC Dealers.
SO GMC DEALERS
BABY BABY BABY! 1 x :30
Making this one for Southern Oregon GMC Dealers took one Sierra HD Denali, one extremely game dad, a truck bed full of tools and toys - and a tiny co-star whose contract was mostly bottles and naps. We captured job-site power, toy-hauling muscle and enough proud-parent energy to make it genuinely unclear which baby deserved top billing.
In Southern Oregon, a snow day isn’t a reason to stay home. It’s an invitation to load up the family, pack the sleds and make some memories.
This Southern Oregon GMC Dealers commercial follows a family into the snow in a GMC Sierra Heavy Duty Denali. With impressive capability, confident winter performance, a spacious cabin and a versatile truck bed, the Sierra HD helps turn a cold-weather drive into an unforgettable family adventure.
Whether you need a Professional Grade truck for demanding work, winter travel or weekends in the mountains, discover the GMC Sierra HD at Airport GMC in Medford and Hall Motor Company GMC in Lakeview.
SO GMC DEALERS
SNOW DAY 1 x :30
For Southern Oregon GMC Dealers, we sent a family of four, a Sierra HD Denali, with a bed full of sleds, and one very optimistic call sheet into the Southern Oregon snow. Between drone passes, snowball ambushes and keeping the hot cocoa camera-ready, the Denali handled the mountain like a pro - while the rest of us slowly lost all feeling in our...
It’s just after midnight at Airport Chevrolet GMC Cadillac, and everyone has gone home—everyone except Ernesto.
Why is he still there? Because he’s crazy about GMCs.
Airport Chevrolet GMC Cadillac offers one of Southern Oregon’s largest selections of new GMC trucks and SUVs, including the GMC Sierra, Sierra HD, Canyon, Terrain, Acadia and Yukon. Whether you’re searching for a powerful GMC pickup, a versatile family SUV or a Professional Grade vehicle for work and adventure, there’s a GMC waiting for you in Medford.
Proudly serving Medford, Ashland, Central Point, Grants Pass, Eagle Point, White City and communities throughout Southern Oregon and Northern California.
Come see why Southern Oregon drivers are going crazy for GMC at Airport Chevrolet GMC Cadillac.
AIRPORT GMC
CRAZY 1 x :30
A midnight call time, a perfectly lined-up fleet of GMCs, 10 crew members, several gallons of theatrical fog and Ernesto - who needed absolutely no convincing to stay late. Once the doors locked, we turned an empty dealership into his personal truck playground while the director quietly hoped someone had remembered to tell security.
Is a GMC Sierra too much truck? That depends on who’s driving it.
This Southern Oregon GMC Dealers commercial follows a confident woman who puts her GMC Sierra Denali to work on the farm—hauling supplies, caring for animals and bringing her dog along for the ride. With Professional Grade capability, a premium interior, power assist steps and the versatile GMC MultiPro Tailgate, the Sierra makes demanding work feel remarkably manageable.
It may be a lot of truck. But for women who work hard, live boldly and expect more from their vehicles, it may be exactly enough.
Discover new GMC Sierra trucks at Airport GMC in Medford and Hall Motor Company, serving the Klamath Falls and Lakeview areas.
SO GMC DEALERS
TOO MUCH TRUCK 1 x :30
For Southern Oregon GMC Dealers, we wrangled a red Sierra Denali, one working farm, a flock of sheep, a few goats and a golden retriever with top-billing expectations. Fortunately, our leading lady - Beth Gudenrath from The Princess Diaries - handled the livestock, the truck and every hero shot like a pro - the back seat was never under consideration.
Denali isn’t simply a trim level. It’s GMC’s signature combination of Professional Grade capability, premium comfort and unmistakable design.
This Southern Oregon GMC Dealers commercial features the powerful GMC Sierra Heavy Duty Denali and the spacious GMC Yukon Denali. From towing and demanding projects to family outings and everyday driving, the Denali lineup brings premium materials, advanced technology, confident performance and refined comfort to every journey.
Whether you need the strength of a GMC Sierra HD pickup or the versatility of a full-size GMC Yukon SUV, there’s a Denali designed for the way you live.
Explore GMC Denali trucks and SUVs at Airport GMC in Medford and Hall Motor Company GMC in Lakeview.
SO GMC DEALERS
DENALI DENALI DENALI 1 x :30
For Southern Oregon GMC Dealers, we paired a Sierra HD and Yukon Denali with fresh suds, scenic roads, a boat in need of towing, and enough glossy hero angles to make all that chrome blush. Then we added a jingle that screams “Denali” approximately one million times - because subtlety is overrated, and getting it out of your head is now your problem.
It may start with the grille—but the GMC Sierra Denali gives you plenty more to admire.
This Southern Oregon GMC Dealers commercial showcases the bold design, premium comfort and Professional Grade capability of the GMC Sierra Denali. An advanced camera system helps provide added visibility around the truck, while the versatile GMC MultiPro Tailgate offers easier access to the cargo bed and added functionality for work, recreation and everyday life.
From its distinctive chrome grille to its refined interior and practical truck-bed innovations, the Sierra Denali proves that premium design and real-world capability belong together.
Explore new GMC Sierra and Sierra Denali trucks at Airport GMC in Medford and Hall Motor Company GMC in Lakeview.
SO GMC DEALERS
GRILL 1 x :30
we paired one stone-serious leading man with a Sierra Denali, an open road and a chrome grille demanding its own lighting setup. We captured the tech, choreographed the MultiPro Tailgate, and gave the grille its final closeup - because nobody on set was brave enough to argue that guy - or that truck..
Southern Oregon is calling. Answer it in a GMC Yukon Denali.
This Southern Oregon GMC Dealers commercial follows a family as they leave the routine behind and head out in search of fresh air, open roads and memories worth keeping. With scenic landscapes, roadside blackberry picking and plenty of room for everyone, their GMC Yukon Denali turns an ordinary family drive into a Southern Oregon adventure.
The full-size GMC Yukon Denali combines three-row versatility, generous cargo space, premium comfort and Professional Grade capability—making it an ideal SUV for family road trips, outdoor adventures and everyday life in the Pacific Northwest.
Explore new GMC Yukon and Yukon Denali SUVs at Airport GMC in Medford and Hall Motor Company GMC in Lakeview.
SO GMC DEALERS
SOUTHERN OREGON IS CALLING 1 x :30
For this shoot, we loaded one very game family into a Yukon Denali and chased Southern Oregon’s best backroads, golden fields and roadside blackberries. Then we carefully engineered a handful of totally “spontaneous” family moments - because nothing says effortless adventure like a full crew hiding just out of frame.
Load up the family, bring the dog and hit the road in a GMC Acadia.
This Southern Oregon GMC Dealers commercial follows three generations on a scenic family day trip through Southern Oregon. With beautiful country roads, wide-open landscapes and a stop to meet some friendly farm animals, the journey becomes every bit as memorable as the destination.
The GMC Acadia offers versatile passenger space, available three-row seating and the comfort families need for daily driving, weekend outings and longer road trips. It’s a midsize GMC SUV designed to help everyone—and everything—come along for the adventure.
Explore new and pre-owned GMC Acadia SUVs at Airport GMC in Medford and Hall Motor Company GMC in Lakeview.
SO GMC DEALERS
HIT THE ROAD 1 x :30
Three generations, one golden retriever, a white GMC Acadia and enough Southern Oregon scenery to make “Are we there yet?” feel downright ungrateful - that’s how we hit the road for Southern Oregon GMC Dealers. We corralled the family, chased the light and made a strategic stop for some four-legged scene stealers, because apparently seven seats still wasn’t enough.
Sometimes “me time” doesn’t require a vacation. Sometimes it’s just you, your favorite music and the open road.
This Southern Oregon Buick Dealers commercial follows a busy woman as she slips away for a little time to herself in a red Buick Encore GX. Stylish, comfortable and easy to drive, the Encore GX is a compact SUV designed for everyday errands, weekend escapes and those rare moments when you finally have the road—and the playlist—to yourself.
The Buick Encore GX combines modern technology, versatile SUV practicality and reassuring safety. The spot also highlights its five-star NHTSA safety rating, making it a smart choice for drivers who want comfort, confidence and distinctive Buick style in a compact package.
Explore new and pre-owned Buick Encore GX SUVs at Airport Buick in Medford and Hall Motor Company in Lakeview.
SO BUICK DEALERS
ME TIME 1 x :30
Southern Oregon Buick Dealers gave us the perfect recipe for Me Time: one delightfully frazzled mom, a red Encore GX, an open stretch of highway and a playlist containing absolutely no children’s music. We rolled cameras as she traded the to-do list for five-star safety and a gloriously empty passenger seat - because sometimes self-care looks a lot like taillights.
ZanderGrey creates automotive advertising that gives people a reason to pay attention.
This original 30-second Buick Encore GX commercial was developed and produced for Airport Buick and the Southern Oregon Buick Dealers. Built around a memorable character, understated humor and a distinctly nontraditional setting, the spot demonstrates how strong storytelling can make a dealership—and its vehicles—stand apart from conventional price-and-payment advertising.
ZanderGrey provides automotive marketing and commercial production for car dealerships, dealer groups and automotive brands. Capabilities include campaign strategy, creative concepts, scriptwriting, television and streaming commercials, video production, directing, editing, social media content, digital advertising and dealership branding.
From the first idea through final delivery, ZanderGrey produces distinctive automotive creative designed to build recognition, generate interest and move customers toward the dealership.
Looking for an experienced automotive advertising agency or dealership video-production partner?
Visit ZanderGrey
SO BUICK DEALERS
NOISY 1 x :30
For Southern Oregon Buick Dealers, we dropped talented actress Stephanie Jones and a red Encore GX into the loudest industrial location we could find, then let Buick’s QuietTune Technology shut the whole place up. Triple-sealed doors, acoustic glass and some serious sound design did the rest - proving that in a noisy world, the smartest way to be heard may be to just close the door.
Some people give a new vehicle a quick once-over. Others inspect every inch.
In this humorous Southern Oregon Buick Dealers commercial, a man becomes completely absorbed in examining a red Buick Enclave—circling the exterior, studying the details and eventually crawling underneath—while two women watch his increasingly obsessive inspection from inside the house.
With elegant styling, a spacious three-row interior and the comfort families expect from Buick, the Enclave is a premium midsize SUV that rewards a closer look. It offers the passenger room and versatility needed for family life, road trips and everyday driving, wrapped in distinctive Buick design.
Explore new and pre-owned Buick Enclave SUVs at Airport Buick in Medford and Hall Motor Company in Lakeview. No magnifying glass required.
SO BUICK DEALERS
INSPECTION 1 x :30
One red Buick Enclave, one suburban driveway, one dad approaching a vehicle inspection like forensic science - and two women at the window wondering where it all went wrong. For Southern Oregon Buick Dealers, we let him circle, squint and crawl underneath while they supplied perfectly timed reactions. Father may think he knows best, but really? Women know better.
Snow, cold and winter roads? Bring it on.
This Southern Oregon Buick Dealers commercial features a blue Buick Envision surrounded by a snow-covered Pacific Northwest forest. With sophisticated styling, a refined interior, modern technology and available all-wheel drive, the Envision is a compact luxury SUV built to help drivers face changing Southern Oregon conditions with comfort and confidence.
Whether you’re commuting through Medford, heading into the mountains or setting out on a winter weekend adventure, the Buick Envision combines everyday versatility with the premium experience Buick drivers expect.
Explore new and pre-owned Buick Envision SUVs at Airport Buick in Medford and Hall Motor Company in Lakeview.
SO BUICK DEALERS
BRING IT ON 1 x :30
Conventional wisdom said stay home; our leading lady and her blue Buick Envision said, “Bring it on.” For Southern Oregon Buick Dealers, we chased snowy roads, frozen fingers and enough all-wheel-drive hero shots to make the forecast nervous - then let her explain why the Envision is basically her winter-weather BFF.