WHY ZANDERGREY SHOULD BE YOUR MARKETING & BRANDING AGENCY
BUILD A BRAND
THAT PEOPLE LOVE
01 THE PREMISE
02 THE PROBLEM
Social Media is overrun with ad posts using the same shameless two-dimensional amateur videos with almost identical graphics, music, and style that are easy for consumers to spot and even easier to dismiss. And should a consumer actually hit the LIKE button, it’s almost meaningless, because they’ve been conditioned to click it. Sure, “LIKES” give your business a quick dopamine rush, but there’s little value if they don’t convert. And no actual growth.
Every customer is a person, and people want to feel joy, playfulness, confidence, fearlessness. That’s why emotion is what separates the very best brands from the average ones. Your brand has to reflect the way people WANT to feel about themselves.
“Don’t tell me how good you make it; tell me how good it makes me when I use it.”
LEO BURNETT / FAMED AMERICAN ADVERTISING EXECUTIVE
03 A BETTER WAY
There’s a better way. And we don’t just think it. We know it: Emotional Marketing.
Unlike traditional, self-promotional advertising tactics, Emotional Marketing focuses on just that - emotional branding, personality, and positioning - striving to show customers more about how your Brand makes them feel rather than what your brand does. Sound scary? Maybe, but here’s the thing: IT WORKS. Emotional Marketing helps you genuinely connect with consumers and clients for a better relationship, and actual long-term measurable growth.
04 THE APPROACH
So does this mean social media isn’t important? Maybe. Maybe not. And the same can be said of video, and print, and email marketing, direct mail, and on and on. Every client is unique, so our approach is always equally unique, original, and most importantly - AUTHENTIC & EMOTIONAL. Our job is to help define and shape your brand, and then push it to become top-of-mind. After that? Like a great first date, it’s up to you to impress them.
ADVERTISING ISN’T A SCIENCE. IT’S PERSUASION.
AND PERSUASION IS AN ART.
Numbers tell you what happened. EMOTION decides what happens next. Give us an hour and we’ll show you the difference between being seen and being remembered.