ZANDERGREY · MEDICAL
THE MEDICAL INDUSTRY
MARKETING, BRANDING & COMMERCIALS
Hospitals. Clinics. Specialty Services. Unlike most small business, these large institutions need a consistent flow of positive, top-of-mind reinforcement.
This is just a small sample of our work for these selected clients
The story follows a young boy writing a Christmas letter and a father determined to help him find Santa. Their search leads them to a magical community celebration filled with elaborately decorated Christmas trees, holiday music and a choir—ending with a memorable visit with Santa himself.
Rather than focusing on medical procedures or hospital facilities, the commercial expresses the human side of the Providence brand: compassion, family, community and being present for the moments that matter most.
Created by ZanderGrey, “Finding Santa” demonstrates how emotional storytelling and cinematic commercial production can help hospitals, healthcare systems and community organizations form a more meaningful connection with their audiences.
ZanderGrey provides healthcare advertising, brand strategy, creative development, scriptwriting, directing, video production, editing and campaign content for hospitals, medical organizations and purpose-driven brands.
PROVIDENCE FESTIVAL OF TREES
FINDING SANTA 1 x :60
Sometimes the biggest Christmas wish isn’t waiting under the tree - it’s simply for Mom to get better. For Providence Festival of Trees, it took one remarkable young actor, a determined dad, a forest of holiday magic and a very convincing Santa - plus an entire crew pretending they didn’t need a minute after “cut.”
The Providence Festival of Trees brings the wonder of the holidays together with an opportunity to provide hope for people throughout the community.
This promotional commercial opens with an unexpected bit of holiday humor before revealing the magic of the Southern Oregon Festival of Trees—beautifully decorated Christmas trees, family activities, live entertainment, elegant celebrations and memorable experiences for guests of every age.
More than a holiday tradition, the Providence Festival of Trees is a fundraising event benefiting Providence Foundations of Oregon and the communities Providence serves.
Created by ZanderGrey, this campaign demonstrates how thoughtful storytelling, humor and event videography can help healthcare foundations and nonprofit organizations inspire attendance, strengthen community engagement and support an important mission.
ZanderGrey provides healthcare marketing, nonprofit advertising, fundraising campaign development, commercial production, event promotion, scriptwriting, directing, filming and post-production.
PROVIDENCE
BEST PARTY EVER 1 X :60
Actor Galloway Stevens portrays a man slipping away from the office holiday party to be where he really belongs. It took one slightly tragic Santa hat, a roomful of dazzling trees and a cast brimming with warmth to remind us that family, giving, and showing up - beat one more cup of office cheer every time.
An elevator full of strangers. One visibly sick passenger. Nowhere to escape.
This humorous commercial for Asante Walk-In Care transforms an uncomfortable everyday situation into a simple, memorable healthcare message. When a woman with cold or flu symptoms squeezes into an already crowded elevator, the reactions around her say everything—sometimes being “only a little bit sick” is still reason enough to seek care.
The spot positions Asante Walk-In Care as a convenient option for minor illnesses and injuries, communicating the service quickly without relying on conventional medical imagery or complicated explanations.
Created by ZanderGrey, “Elevator” demonstrates how relatable humor, strong casting and a focused creative concept can make healthcare advertising more human, engaging and memorable.
ZanderGrey provides healthcare marketing, hospital advertising, campaign strategy, creative development, scriptwriting, commercial production, directing, editing and digital video content for medical organizations and purpose-driven brands.
ASANTE
THE ELEVATOR 1 X :30
One elevator, one perfectly miserable patient and a crowd of strangers discovering just how long a few floors can feel. For the first spot in Asante Walk-In Care’s campaign, we packed sharp casting, uncomfortable glances and one impressively committed cough into 25 seconds - proof that minor ailments can still create major theater, and that walk-in care beats turning an elevator into a petri dish.
Two neighbors. One long look. And one very specific question: “Bee sting?”
This deadpan commercial for Asante Walk-In Care uses an understated backyard conversation to deliver a clear message about minor illnesses and injuries. The restrained performances and deliberately awkward pause turn a simple exchange between neighbors into a memorable piece of healthcare advertising.
“Neighbors” is part of an Asante campaign built around familiar situations and the closing promise: “When you’re only a little bit sick or hurt.” Each spot uses character-driven humor to make walk-in medical care feel accessible, approachable and easy to understand.
Created by ZanderGrey, the campaign demonstrates how a focused creative concept, strong casting and subtle comedy can help healthcare organizations communicate practical services without resorting to predictable medical advertising.
ZanderGrey provides healthcare marketing, hospital advertising, campaign strategy, creative development, scriptwriting, commercial production, directing, editing and digital video content.
ASANTE
NEIGHBORS 1 x :30
For “Neighbors,” we found two masters of the deadpan, one suburban backyard and a poor man whose battle with a beehive became the best show on the block. With one long look and a perfectly timed stinger, the Asante Walk-In Care campaign proved that minor injuries can be comedy gold - provided they happen to somebody else.
One family is enjoying lunch outside. Dad is eating alone—safely “quarantined” behind the glass.
In this humorous commercial for Asante Walk-In Care, an overly cautious family keeps Dad separated while they try to determine what’s causing his symptoms. The final question—“Allergies?”—delivers the message with a light touch: when you’re only a little bit sick or hurt, convenient walk-in care can help you figure out what to do next.
“Quarantine” is part of a character-driven Asante campaign that uses familiar situations, relatable humor and simple storytelling to make healthcare services approachable and memorable.
Created by ZanderGrey, the spot demonstrates how healthcare advertising can communicate a practical service without feeling clinical, complicated or fear-based.
ZanderGrey provides healthcare marketing, hospital advertising, campaign strategy, creative concepts, scriptwriting, commercial production, directing, editing and digital video content for medical organizations and purpose-driven brands.
ASANTE
QUARANTINE 1 x :30
For “Quarantine,” we put Dad behind glass and let a few vague symptoms inspire the kind of containment strategy usually reserved for alien pathogens. It took one patio, a perfectly timed “Allergies?” and a family of committed overreactors to show how Asante Walk-In Care can help sort things out - before your loved ones turn you into a zoo exhibit.
Middle school can be awkward. The ride home can be even more awkward.
In this humorous commercial for Asante Walk-In Care, a mother picks up her daughter from school—only to find the teenager completely hidden inside a tightly zipped pink hoodie. Mom tries to understand what happened, but the painfully familiar silence says almost everything. The final question, “Acne?”, delivers the punch line and the healthcare message.
“Junior High” is part of an Asante campaign that uses relatable human moments and understated comedy to position walk-in care as an approachable option for minor health concerns: “When you’re only a little bit sick or hurt.”
Created by ZanderGrey, the spot shows how character-driven storytelling can make healthcare advertising feel warm, entertaining and memorable while communicating a service in less than 30 seconds.
ZanderGrey provides healthcare marketing, hospital advertising, campaign strategy, creative development, scriptwriting, casting, commercial production, directing, editing and digital video content.
ASANTE
JUNIOR HIGH 1 x :30
Junior high is hard enough without your face launching a hostile takeover. We gave one stubborn blemish the full cinematic tragedy treatment for Asante Walk-In Care - proving that at thirteen, every zit is an emergency and every hallway has an audience.
The camping trip is over. Unfortunately, it appears something followed him home.
In this humorous commercial for Asante Walk-In Care, a man discovers an alarming rash covering his face and arms after an outdoor adventure. His increasingly horrified reaction in the bathroom mirror leads to one simple question: “Poison oak?”
“Camping” is part of an Asante campaign that turns common minor illnesses and injuries into memorable, character-driven stories. The closing message—“When you’re only a little bit sick or hurt”—positions walk-in care as an approachable option when an everyday health concern may need professional attention.
Created by ZanderGrey, the spot uses visual comedy, expressive performance and a tightly focused concept to communicate a healthcare service quickly and memorably.
ZanderGrey provides healthcare marketing, hospital advertising, campaign strategy, creative development, scriptwriting, casting, commercial production, directing, editing and digital video content.
ASANTE
CAMPING 1 x :30
For “Camping,” we sent actor Danny Canada into the great outdoors, then brought him home with a rash so spectacular it deserved its own billing. A little makeup wizardry, a bathroom mirror and one steadily unraveling performance turned poison oak into another itchy reminder that Asante Walk-In Care is there when nature gets clingy.
When you’re feeling sick or dealing with a minor injury, spending your day waiting for care is the last thing you want.
In this minimalist commercial for Asante Walk-In Care, a patient moves through a bright, modern lobby with remarkable efficiency. The nearly wordless visual leads to one simple question: “In a hurry?”
“Lobby” uses visual economy and understated humor to position Asante Walk-In Care as a convenient, approachable option for everyday health concerns. It’s part of the campaign built around the message: “When you’re only a little bit sick or hurt.”
Created by ZanderGrey, the spot demonstrates how a simple setting, clear visual idea and concise copy can communicate a healthcare service effectively in just over 20 seconds.
ZanderGrey provides healthcare marketing, hospital advertising, campaign strategy, creative development, scriptwriting, commercial production, directing, editing and digital video content for medical organizations and purpose-driven brands.
ASANTE
THE LOBBY 1 x :30
For “Lobby,” we stripped the idea to its bare essentials: one bright waiting room, one patient barely in it and a camera with almost nothing to wait for. The result is 21 seconds of dry visual economy proving Asante Walk-In Care does have a waiting room - it just doesn’t get much use.
This imaginative commercial for Medford Medical Clinic brings that promise to life through a series of playful, exaggerated scenarios—from new-parent questions and online medical tools to a physician who appears wherever life happens. The visual humor reinforces a serious message: healthcare should be personal, connected and designed around the patient.
The spot highlights Medford Medical Clinic’s patient-centered approach and convenient online resources for appointments, forms, billing and secure messages. Instead of presenting healthcare as a confusing collection of disconnected tasks, the campaign places one person at the center of a coordinated care experience.
Created by ZanderGrey, “Really.” demonstrates how conceptual storytelling, visual effects and humor can transform a complex healthcare message into a distinctive and memorable brand commercial.
ZanderGrey provides healthcare marketing, medical advertising, campaign strategy, creative development, scriptwriting, commercial production, directing, visual effects, editing and digital video content.
MEDFORD MEDICAL CLINIC
REALLY 1 x :30
For “Really,” we took the promise of connected care very, very literally - sending a physician consultation to a fishing dock and even underneath a car. Pulling it off took multiple locations, some clever visual trickery, a small army of medical talent and one eerily cooperative baby mannequin, all to show how Medford Medical Clinic’s online portal keeps care close without making your doctor follow you everywhere.
An awkward first date becomes the starting point for a bigger idea: healthcare should fit your life—not the other way around.
Created for Medford Medical Clinic, “Bad Date” is a humorous healthcare commercial that transitions into an imaginative look at patient-centered care. Appointments, medical forms, billing, secure messages, physicians, and everyday activities come together in a fast-moving visual story about making healthcare more personal, accessible, and connected.
Produced by ZanderGrey, this campaign demonstrates how comedy, visual effects, and memorable storytelling can transform complex healthcare services into engaging advertising that audiences understand and remember.
MEDFORD MEDICAL CLINIC
BAD DATE 1 x :30
For “Bad Date,” we cast one wildly confident young man, one very patient woman and a first-date confession that probably should have stayed in the diary. Then we used his digital-age romantic optimism to make Medford Medical Clinic’s online portal feel refreshingly sane - appointments, test results and secure messages, all without the risk of being blocked before dessert.
Take a fast-paced walk through Medford Medical Clinic and discover coordinated healthcare designed around the patient.
In this 30-second “Doctor Walk” commercial, a physician guides viewers through the clinic’s examination rooms, medical staff, diagnostic technology, and patient services. The continuous walk-and-talk presentation brings Medford Medical Clinic’s promise to life: the care you need, when you need it, all in one place.
Created by ZanderGrey, this healthcare advertising campaign uses an approachable spokesperson, dynamic camera movement, and authentic clinical environments to communicate convenience, expertise, and compassionate medical care in Southern Oregon.
MEDFORD MEDICAL CLINIC
DOC WALK 1 x :30
For “DocWalk,” we traded visual absurdity for a deceptively simple challenge: send a doctor, a camera and a tightly timed message through nearly every corner of Medford Medical Clinic in 30 seconds. One continuous walk-and-talk, a carefully choreographed staff and zero room for wrong turns showed patients just how much care MMC keeps under one very large roof - and gave our camera operator a respectable cardio session.
“Try to Remember” is an intimate branded documentary exploring memory, identity, and the human relationships at the heart of dementia care.
Created for Halcyon, the film brings together older adults, family members, memory-care coordinators, social workers, and caregivers to share honest perspectives on cognitive decline and the importance of compassionate, person-centered support. Archival photographs, personal interviews, and scenes from daily life reveal that meaningful connection can endure—even as individual memories begin to fade.
Produced by ZanderGrey, this emotionally grounded film demonstrates how authentic storytelling can help senior-living and healthcare organizations communicate complex, sensitive subjects with dignity, warmth, and humanity.
HALCYON
REMEMBERING THE FUTURE 1 × 3:00
Filming “Remembering The Future” inside Halcyon’s locked, secure memory-care environment required patience, discretion and extraordinary trust from residents, families and caregivers. Sure, their stories make the piece a little sad, but ultimately honest and hopeful - a reminder that even as memory fades, dignity, love and human connection remain.